November 15, 2024

Winners of HbbTV Awards 2024 announced

London, 15 November 2024 – The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2024, showcasing and celebrating excellence in the HbbTV community.

The winners of the HbbTV Awards 2024:

Best Use of HbbTV for Advertising-Based Solutions
Mediaset España: Contextual Advertising for Linear Live TV (Spain)
Jury quote: “A groundbreaking approach to contextual advertising that leverages AI to deliver highly targeted and engaging ads, significantly improving viewer experience and advertiser return on investment.”

Best Tool or Product for HbbTV Service Development or Delivery
ATVI: ATVI Certification for HbbTV-TA receivers (entire Europe and any other HbbTV markets)
Jury quote: “A valuable initiative that addresses a critical industry need by providing a standardised approach to HbbTV compliance, facilitating faster market adoption and ensuring a consistent user experience.”

Best Technology Innovation in an HbbTV Application
Everyone TV: Freely (UK)
Jury quote: “A game changer for UK broadcasters and viewers with HbbTV at the core.”

Best Use of HbbTV for Content Discovery
Everyone TV and YouView: Freely (UK)
Jury quote: “A welcome cooperative approach to fight the recent fragmentation of services and lack of searchability between them.”

Best Marketing or Promotion of an HbbTV-Based Service
Everyone TV: Freely (UK)
Jury quote: “A great campaign for building awareness around Freely’s launch with impressive reach metrics. A key point is the joint marketing efforts with TV retailers and manufacturers.”

Judges’ Award: HbbTV Newcomer of the Year
Everyone TV: Freely (UK)
Jury quote: “With Freely, Everyone TV have both demonstrated the power and effectiveness of the HbbTV OpApp, and how collaboration between broadcasters can bring compelling ‘all streaming’ services to consumers.”

The winners were selected by an independent jury of international industry experts. A total of 33 submissions from 10 countries were received during the call for entries.

The prizes were awarded to the winners at a glamorous ceremony on 14 November 2024 as part of the 12th HbbTV Symposium and Awards in London, jointly hosted by the HbbTV Association and UK-based platform operator Everyone TV (backed by the BBC, ITV, Channel 4 and Channel 5).