HbbTV: Revolutionizing broadcast and broadband integration

Hybrid Broadcast Broadband TV (HbbTV) is an open standard that merges traditional broadcast TV with internet-delivered services, creating an interactive and enriched TV experience. The technology allows viewers to access additional content such as on-demand video, interactive advertising, catch-up services, and real-time information – seamlessly integrated with regular broadcast TV channels.

https://www.telecompaper.com/partner-content/hbbtv-revolutionizing-broadcast-and-broadband-integration–1515479

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Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596