October 14, 2024

HbbTV Symposium 2024 to focus on Addressable Advertising, IP transition and AI impact

Geneva, 14 October 2024 – The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to unveil the conference programme of the HbbTV Symposium and Awards 2024. The annual key summit of the connected TV industry will take place on 14-15 November in London, co-hosted with UK-based platform operator Everyone TV (backed by the BBC, ITV, Channel 4 & Channel 5).

The conference, moderated by Eoghan O’Sullivan, will be opened with keynotes by HbbTV Chair Vincent Grivet, HbbTV Vice-Chair Jon Piesing and Jonathan Thompson, CEO of Everyone TV. Paul Gray (Omdia) will analyse developments in the global TV market in his keynote while a speech and roundtable will discuss how to reach IP-only households via HbbTV Operator Applications.

Deployments, monetisation, implementation challenges and solutions with HbbTV-based addressable advertising will be the focus of further sessions, followed by a keynote on the impact of AI on HbbTV-based business models. The combination of HbbTV with DVB-I for successful IP distribution strategies will be discussed in further panels and presentations along with HbbTV-based solutions to reduce the energy consumption of TV and streaming devices.

The conference will feature high-level speakers from leading market players including Chris Poole (BBC), Deep Halder (Everyone TV), Paul Kane (ITV), Alexis Ashley (YouView), Arne Redl (SES/HD+), William Cooper (Independent Consultant), Ophélie Boucaud (Dataxis), Nicole Agudo Berbel (ATVI/ProSiebenSat.1), Peter Neumann (ATVI), Leticia Noriega Gonzalez (TP Vision), Leander Carell (Nowtilus/Serverside.ai), Philipp Rotermund (wedotv), John Bartlett (BCi Digital), Olivier Cortambert (Yospace), Aylen Alonso Montero (TVekstra), Julian Clover (Broadband TV News), Maria Ingold (AI in Media), Marco Pellegrinato (Mediaset), Paolo Ferrara (Fincons), Ranjeet Kaur (DTG), Gordon Maynard (OnScreen Publishing), Romualdo Federico (Kineton), Paul Higgs (Huawei), Olivier Tougeron (Wiztivi), Jean-Luc Deroudilhe (Eutelsat), Robert Seeliger (Fraunhofer FOKUS), Nguyen Thi Thanh Van (Samsung) and Bob Campbell (Resillion).

Following the successful introduction of the new concept last year, the HbbTV Symposium will again dedicate the second day of the event to an unconference, providing an opportunity for focused discussions in smaller groups. Participants will decide on the agenda and topics, actively shaping and driving the sessions and conclusions. Ideas for unconference sessions are being collected on the Unconference Hub: all HbbTV Symposium participants are invited to submit the topics and questions of most interest to them, which could form the basis of a session at the unconference.

The HbbTV Symposium 2024 will also host the 7th edition of the HbbTV Awards, featuring a wide range of categories designed to acclaim best practice and excellence in the HbbTV community. The prizes will be awarded at a glamorous ceremony in the evening of the first conference day, 14 November.

Details on the conference agenda, speakers, unconference hub, event venue, recommended hotels, sponsors and media partners are available at https://www.hbbtv.org/12th-hbbtv-symposium-and-awards-2024/. The website also contains the registration form to take part in the event. Early bird tickets with reduced rates are offered until 15 October 2024.