February 3, 2021

Amazon, Discovery, TELE System Digital – Major international players join HbbTV Association

Geneva, February 3, 2021 – The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is proud to announce that Amazon, Discovery and TELE System Digital have become members of the industry association.

The three international players have joined the HbbTV Association in the past 6 months, leading to a total membership of 77 companies from all areas of the broadcast and broadband industry.

“We are honoured and excited about gaining the confidence and support of Amazon Fire TV, Discovery and TELE System Digital, reflecting the growing importance of HbbTV for leading market players on a global scale,” said Vincent Grivet, Chair of the HbbTV Association. “The open standard enables advanced TV services and great viewing experiences on TV sets, whether the content is received via broadcast or broadband networks.”

“The HbbTV specification, which was created 10 years ago, is a proven solution enriching linear TV and constantly adjusted to market requirements. I would like to keep encouraging all industry players interested in shaping the television of the future to join the HbbTV Association as members,” added Grivet.

“We’re delighted to add our contribution to the already excellent work of the HbbTV Association. Discovery are fully committed to supporting HbbTV as an enabler of interactive TV services and targeted advertising. The future of TV is exciting and the collaborative efforts of the HbbTV Association are pivotal,” said David Fisher, Vice-President Advanced Advertising, Discovery Networks International.

Stefano Piovesan, Head of Projects & Products Management, TELE System Digital, said: “From day one, our aim has always been for our customers to enjoy the advantages arising from the best technologies available. For this reason, TELE System has chosen HbbTV as the perfect present and future technology solution for its hybrid products, allowing consumers to enjoy the most amazing user experiences in TV entertainment.”