Connected TV World Summit, London
ROYAL COLLEGE OF PHYSICIANS 11 ST ANDREWS PLACE, REGENT'S PARK,, London, United KingdomCONNECTED TV WORLD SUMMIT 2018 PROTECT & GROW As television …
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This event of the HbbTV Association will take place at IRT on the 27th of February 2018 (beginning in the morning between 09:00 and 10:00) and 28th of February 2018 (beginning in the morning around 09:00 and fading out as tests are finished).
The testing will, as usual, be done with operational apps, new ones and HbbTV 2 prototype apps.
The event is free for HbbTV members, costs for non HbbTV members are 300 Euro per person. Please send back the registration form to merkel@irt.de until 16th February.
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The first module will focus on the advantages and the opportunities that the HbbTV toolbox brings to broadcasters and operators: maximizing the reach of interactive services, enriching TV content and simplifying access; addressable TV similar to other digital media and branded TV viewing experiences with OpApps, to name just some.
The second part of the masterclass will provide a high-level technical overview from professionals who will describe how HbbTV standards can easily be implemented to create interactive services and how these can be integrated into broadcaster and operator environments to take full advantage of the reach of their TV channels. It will also examine how to leverage best practices for establishing conformance programmes based on profitable manufacturer relationships to fully enable HbbTV receivers.
The final module will focus on the benefits of the HbbTV Operator Applications (OpApps) with real examples of market deployments. Closing remarks will offer a glance on the future of the HbbTV specification, Target Advertising included
With around 200 delegates from around the world representing broadcasters, service providers, manufacturers, policymakers and researchers, it’s a rare opportunity to access authoritative analysis and informed discussion rather than the commercial pitches that dominate other events. All this, and an excellent environment for networking too!
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