The first module will focus on the advantages and the opportunities that the HbbTV toolbox brings to broadcasters and operators: maximizing the reach of interactive services, enriching TV content and simplifying access; addressable TV similar to other digital media and branded TV viewing experiences with OpApps, to name just some.

The second part of the masterclass will provide a high-level technical overview from professionals who will describe how HbbTV standards can easily be implemented to create interactive services and how these can be integrated into broadcaster and operator environments to take full advantage of the reach of their TV channels. It will also examine how to leverage best practices for establishing conformance programmes based on profitable manufacturer relationships to fully enable HbbTV receivers.

The final module will focus on the benefits of the HbbTV Operator Applications (OpApps) with real examples of market deployments.  Closing remarks will offer a glance on the future of the HbbTV specification, Target Advertising included