Webinar: Addressable Advertising via HbbTV

The webinar provides an overview of the current market for addressable advertising in Europe, deployments, developments, challenges and prospects with a focus on the HbbTV Targeted Advertising (HbbTV-TA) specification.

Agenda
– Going after eyeballs and advertising budgets migrating from broadcast to digital
– Notable HbbTV targeted advertising initiatives
– Targeted advertising market perspectives across Europe
– The challenges when implementing dynamic ad substitution in linear TV for broadcasters and manufacturers (CEMs)
– The benefits of HbbTV-TA
– ATVI’s approach to establish a harmonised technical reach for broadcasters and CEMs across Europe
– TEMI/StreamEvent TA Generator: A short introduction to real-world target advertising synchronisation
– The latest developments in Italy
– Q&A

Speakers
Ophélie Boucaud, Principal Analyst, Dataxis
Peter Neumann, CTO, Addressable TV Initiative (ATVI)
Johannes Schmid, General Manager, MIT-xperts
Andrea Conte, Director Product Development & Data, Publitalia ‘80/Mediaset

Moderator
Jörn Krieger, Freelance Journalist

Speakers’ bios
Ophélie Boucaud joined Dataxis at the Berlin office in 2020 and is now in charge of research and data analysis related to TV, telecommunications and OTT industries across EMEA markets. She regularly publishes strategic insights and participates in industry discussions on streaming markets, advanced advertising and telecom technologies.

Peter Neumann is Chief Technology Officer at Addressable TV Initiative (ATVI), a joint venture founded in 2022 by German broadcasters RTL Deutschland and ProSiebenSat.1 (via Seven.One Entertainment Group). The company’s mission is to establish existing technologies for addressable TV in general and for dynamic ad substitution in particular that are based on open standards such as HbbTV in Europe.

Johannes Schmid is co-founder of MIT-xperts, an interactive TV pioneer since 2001 and working on HbbTV since its earliest beginnings. The German company specialises on products for interactive TV and SI/PSI data, but also contributes to HbbTV by writing apps and tests.

Andrea Conte leads Advertising Technical Operations, Product Development and Data Science units at Publitalia ’80, Mediaset Group’s sales house, where he developed the technical stack of the first Connected TV advertising offering in Italy. Andrea is in charge of the launch and growth of products and services enabling addressable advertising and targeting solutions.

Replay
The recording of the live session is available here.

PDF presentation downloads
Ophélie Boucaud (Dataxis)
Peter Neumann (ATVI)
Johannes Schmid (MIT-xperts)
Andrea Conte (Publitalia ’80/Mediaset)