HbbTV in programmatic advertising and GDPR compliance

The webinar focuses on HbbTV-based programmatic advertising solutions, data collection and consent management on connected TVs, and legal aspects.

Presenters
Agustin Perez, CEO & Founder, Sibbo Ventures
Margarita Lyadova, Senior Manager, Identity Solutions, Samba TV
Leslie Shanklin, VP & Global Head of Privacy, Discovery, Co-Chair HbbTV Privacy Task Force

Agenda
Introduction in programmatic advertising and GDPR requirements
Solutions, examples, experiences
Value of connected TV for advertisers
Improving the viewing experience
Legal challenges
Consent gathering for data collection in Targeted Advertising
Consent management tools
Q&A

Moderator
Jörn Krieger, Freelance Journalist

Presenters’ bios
Agustin Perez, CEO of Sibbo, founded the company that provides an IAB Europe compliance Consent Management Platform (CMP) for HbbTV, smart TV, apps, Android, Android TV, iOS, AMP and desktop. He was previously business development director at Orange Advertising and Senior Consultant, Logistics at different companies.

Margarita Lyadova leads the product development and strategy for Samba TV’s identity team. Samba’s proprietary identity graph is a capability used both by Samba proper and licensed out externally to any customers. Hailing from Nielsen and Adstra Data, Margarita’s expertise is focused on identity resolution, connected TV, and developing products exceeding client expectations.

Leslie Shanklin leads the global Privacy Office for Discovery, Inc. In her role, Leslie leads a team of lawyers and privacy professionals who are responsible for building and managing Discovery’s global data protection compliance programme and advising the business on the data protection aspects of Discovery’s global operations. Leslie, a Certified Information Privacy Professional in the US and Europe, is also currently serving as Co-Chair of the HbbTV Privacy Task Force.

A recording of the 1-hour webinar is available on our YouTube channel. The presentations can be downloaded as PDF documents: Agustin, Margarita, Leslie