HbbTV developments in Italy

The webinar focuses on the role of HbbTV in the Italian market, addressing the current situation, new developments and challenges. The speakers provide insights into innovative HbbTV applications, experiences from deployments and discuss their future plans. 

Agenda

– RTL 102.5 PLAY on connected TVs
– Adding a video layer to radio (radiovisione)
– DVB-T and DVB-S radio via HbbTV to smart TVs
– History of the HbbTV adoption in Italy
– HbbTV application development and examples
– Targeted Advertising and monetisation via HbbTV
– Q&A

Presenters
Eugenio La Teana, Head of Innovation, RTL 102.5
Annamaria Spera, Head of Media TV, Kineton
Marco Trentin, Co-Founder, Broadbandy

Moderator
Jörn Krieger, Freelance Journalist

Speakers’ bios
Graduated in computer science, Annamaria Spera is currently head of the Media TV area of Kineton, a leading company in the TV entertainment area that aims to create innovative solutions in response to current and future needs. Expert in media application development and validation. She has international experience, dealing with the main realities of the industry and applications in vogue. She has been responsible for the launch of the first HbbTV application for Italy with the broadcaster RTL 102.5. Annamaria also leads the Kineton European validation test centre.

Eugenio La Teana is passionate about technology and human behaviour analysis, a communication and media sector expert in its form of entertainment, information and service for the community. His experience developed through the application of the evolutionary processes of radio, an extremely fluid medium. A change can arise from a new idea. Or the ideas to innovate are the result of an analysis of the needs of current and future users of a product or service.

Replay
The recording of the live session is available here.

PDF presentation downloads
Eugenio La Teana, RTL 102.5
Annamaria Spera, Kineton
Marco Trentin, Broadbandy