Sweden
General Information (Last Update end 2023, source Dataxis)
Market in Volume
- Population 10.6 mln
- Number of TV households 4.9 mln
- TV sets installed base 9.9 mln
- Smart TV installed base 5.1 mln
- Smart TV installed base 104% of HH
- Addressable households on HbbTV devices 1.7 mln
- Addressable households on HbbTV devices 34% of HH
Market in Value – Total TV revenues (FTA + Pay TV)
- Total TV network revenues 1,381.1 in mln EUR
Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)
- Viaplay Sweden 34.0%
- Sveriges Television 31.8%
- TV4 Sweden 27.9%
- Other broadcasters 6.3%
Addressable TV – Active Solutions
If you would like to be added to our mailing list for press releases, please contact HbbTV MarCom at communications@hbbtv.org.
Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596
