Serbia
General Information (Last Updated end 2023, source Dataxis)
Market in Volume
- Population 6.6 mln
- Number of TV households 2.4 mln
- TV sets installed base 3.9 mln
- Smart TV installed base 1.2 mln
- Smart TV installed base 50% of HH
- Addressable households on HbbTV devices 0.3 mln
- Addressable households on HbbTV devices 13% of HH
Market in Value – Total TV revenues (FTA + Pay TV)
- Total TV network revenues 318.0 in mln EUR
Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)
- Radio-televizija Srbije 34.2%
- Pink Serbia 22.8%
- PRVA Serbia 11.8%
- Discovery Networks Serbia 5.1%
- Other broadcasters 26.1%
Addressable TV – Active Solutions
If you would like to be added to our mailing list for press releases, please contact HbbTV MarCom at communications@hbbtv.org.
Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596
