Portugal
General Information (Last Update end 2023, source Dataxis)
Market in Volume
- Population 10.6 mln
- Number of TV households 4.2 mln
- TV sets installed base 7.4 mln
- Smart TV installed base 3.5 mln
- Smart TV installed base 85% of HH
- Addressable households on HbbTV devices 1.5 mln
- Addressable households on HbbTV devices 35% of HH
Market in Value – Total TV revenues (FTA + Pay TV)
- Total TV network revenues 576.1 in mln EUR
Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)
- RTP Portugal 27.0%
- Impresa Portugal 23.6%
- Mediacapital 18.9%
- Disney Networks Portugal 16.7%
- Other broadcasters 13.8%
Addressable TV – Active Solutions
If you would like to be added to our mailing list for press releases, please contact HbbTV MarCom at communications@hbbtv.org.
Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596
