North Macedonia

General Information (Last Updated end 2023, source Dataxis)

Market in Volume

  • Population 1.8 mln
  • Number of TV households 0.6 mln
  • TV sets installed base 0.9 mln
  • Smart TV installed base 0.6 mln
  • Smart TV installed base 104% of HH
  • Addressable households on HbbTV devices 0.2 mln
  • Addressable households on HbbTV devices 27% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

  • Total TV network revenues 46.3 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

  • MRT Television 66.0%
  • Sitel TV 10.0%
  • Canal 5 Broadcaster 5.2%
  • Other broadcasters 18.7%

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Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596