Montenegro

General Information (Last Update end 2023, source Dataxis)

Market in Volume 

  • Population 0.6 mln
  • Number of TV households 0.2 mln
  • TV sets installed base 0.3 mln
  • Smart TV installed base 0.1 mln
  • Smart TV installed base 56% of HH
  • Addressable households on HbbTV devices 24K units
  • Addressable households on HbbTV devices 12%

Market in Value – Total TV revenues (FTA + Pay TV)

  • Total TV network revenues 22.7 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

  • RTCG 80.5%
  • Pink Montenegro 4.7%
  • TV Vijesti 4.0%
  • PRVA Montenegro 3.9%
  • Other broadcasters 6.9%

Addressable TV – Active Solutions

If you would like to be added to our mailing list for press releases, please contact HbbTV MarCom at communications@hbbtv.org.

Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596