Ireland

General Information (Last Updated end 2023, source Dataxis)

Market in Volume

  • Population 5.2 mln
  • Number of TV households 1.9 mln
  • TV sets installed base 2.8 mln
  • Smart TV installed base 0.9 mln
  • Smart TV installed base 49% of HH
  • Addressable households on HbbTV devices 0.8 mln
  • Addressable households on HbbTV devices 43% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

  • Total TV network revenues 537.5 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

  • RTE 30.1%
  • Sky Ireland 24.8%
  • TV3 Ireland 15.1%
  • TG4 7.5%
  • Other broadcasters 22.4%

Addressable TV – Active Solutions

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Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596