Ireland
General Information (Last Updated end 2023, source Dataxis)
Market in Volume
- Population 5.2 mln
- Number of TV households 1.9 mln
- TV sets installed base 2.8 mln
- Smart TV installed base 0.9 mln
- Smart TV installed base 49% of HH
- Addressable households on HbbTV devices 0.8 mln
- Addressable households on HbbTV devices 43% of HH
Market in Value – Total TV revenues (FTA + Pay TV)
- Total TV network revenues 537.5 in mln EUR
Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)
- RTE 30.1%
- Sky Ireland 24.8%
- TV3 Ireland 15.1%
- TG4 7.5%
- Other broadcasters 22.4%
Addressable TV – Active Solutions
If you would like to be added to our mailing list for press releases, please contact HbbTV MarCom at communications@hbbtv.org.
Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596
