Estonia
General Information (Last Update end 2023, source Dataxis)
Market in Volume
- Population 1.4 mln
- Number of TV households 0.7 mln
- TV sets installed base 1.1 mln
- Smart TV installed base 0.6 mln
- Smart TV installed base 91% of HH
- Addressable households on HbbTV devices 0.1 mln
- Addressable households on HbbTV devices 22% of HH
Market in Value – Total TV revenues (FTA + Pay TV)
- Total TV network revenues 74.7 in mln EUR
Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)
- Eesti Rahvusringhaaling (ERR) 62.4%
- Eesti Meedia 23.9%
- TV3 Group Estonia 8.8%
- Other broadcasters 4.9%
If you would like to be added to our mailing list for press releases, please contact HbbTV MarCom at communications@hbbtv.org.
Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596
