July 22, 2024

Croatia

General Information (Last Updated end 2023, source Dataxis)

Market in Volume

• Population 3.8 mln
• Number of TV households 1.4 mln
• TV sets installed base 2.4 mln
• Smart TV installed base 1.4 mln
• Smart TV installed base 99% of HH
• Addressable households on HbbTV devices 0.3 mln
• Addressable households on HbbTV devices 22% of HH

Market in Value – Total TV revenues (FTA + Pay TV)

• Total TV network revenues 344.5 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

• HRT 52.1%
• Nova TV Croatia 20.6%
• RTL Hrvatska 12.7%
• Other broadcasters 14.6%