Belarus
General Information (Last Updated end 2023, source Dataxis)
Market in Volume
- Population 9.2 mln
- Number of households 3.9 mln
- TV sets installed base 18.4 mln
- Smart TV installed base 2.0 mln
- Smart TV installed base 52% of HH
Market in Value – Total TV revenues (FTA + Pay TV)
- Total TV network revenues 48.5 in mln EUR
Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)
- Belarusian Television and Radio Company 48.1%
- ONT Belarus 15.2%
- RTR Belarus 12.9%
- Other broadcasters 23.8%
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Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
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