Albania
General Information (Last Updated end 2023, source Dataxis)
Market in Volume
- Population 2.8 mln
- Number of TV households 0.8 mln
- TV sets installed base 1.0 mln
- Smart TV installed base 0.4 mln
- Smart TV installed base 51% of HH
- Addressable households on HbbTV devices, none
Market in Value – Total TV revenues (FTA + Pay TV)
- Total TV network revenues 76.9 in mln EUR
Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)
- TV Klan 26.9%
- RTSH 24.9%
- Top Media 20.9%
- ABC News Albania 5.3%
- Other broadcasters 22.0%
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Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596