Albania

General Information (Last Updated end 2023, source Dataxis)

Market in Volume

  • Population 2.8 mln
  • Number of TV households 0.8 mln
  • TV sets installed base 1.0 mln
  • Smart TV installed base 0.4 mln
  • Smart TV installed base 51% of HH
  • Addressable households on HbbTV devices, none

Market in Value – Total TV revenues (FTA + Pay TV)

  • Total TV network revenues 76.9 in mln EUR

Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)

  • TV Klan 26.9%
  • RTSH 24.9%
  • Top Media 20.9%
  • ABC News Albania 5.3%
  • Other broadcasters 22.0%

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Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596