Lithuania
General Information (Last Update end 2023, source Dataxis)
Market in Volume
- Population 2.8 mln
- Number of TV households 1.2 mln
- TV sets installed base 2.0 mln
- Smart TV installed base 1.2 mln
- Smart TV installed base 95% of HH
- Addressable households on HbbTV devices 0.3 mln
- Addressable households on HbbTV devices 23% of HH
Market in Value – Total TV revenues (FTA + Pay TV)
- Total TV network revenues 98.0 in mln EUR
Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)
- Lietuvos nacionalinis radijas ir televizija (LRT) 48.8%
- MG Baltic media 23.8%
- TV3 Group Lithuania 19.9%
- Other broadcasters 7.5%
If you would like to be added to our mailing list for press releases, please contact HbbTV MarCom at communications@hbbtv.org.
Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596
