Finland
General Information (Last update end 2023, source Dataxis)
Market in Volume
- Population 5.6 mln
- Number of TV households 2.9 mln
- TV sets installed base 5.3 mln
- Smart TV installed base 2.9 mln
- Smart TV installed base 100% of HH
- Addressable households on HbbTV devices 1.0 mln
- Addressable households on HbbTV devices 34% of HH
Market in Value – Total TV revenues (FTA + Pay TV)
- Total TV network revenues 1,121.6 in mln EUR
Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)
- YLE 46.8%
- Sanoma Media Finland 33.2%
- MTV Oy 17.1%
- Other broadcasters 2.9%
Addressable TV – Active Solutions
Top Broadcasters – References
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Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596
