Ukraine
General Information (Last Updated end 2023, source Dataxis)
Market in Volume
- Population 28.2 mln
- Number of TV households 11.3 mln
- TV sets installed base 20.0 mln
- Smart TV installed base 7.1 mln
- Smart TV installed base 62% of HH
Market in Value – Total TV revenues (FTA + Pay TV)
- Total TV network revenues 60.2 in mln EUR
Market Structure – Top Broadcasters by Market Share (% of total TV network revenue)
- Starlight Media 33.6%
- 1+1 20.0%
- UA PBC 19.1%
- Intermedia 12.5%
- Other broadcasters 14.9%
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Contact HbbTV Association:
Angelo Pettazzi
Chair HbbTV Marketing and Education Working Group (MEWG)
email: angelo.pettazzi@kineton.it
Tel: +39 335 7614 596
