Programme

The symposium will include a packed programme of keynotes, panel presentations and roundtable discussions, running over two full days. The sessions will cover a wide range of topics, both business and technical. The speakers include high-level executives and industry experts from across the HbbTV community and the wider TV market.

9. November – DAY 1

10:00 - 11:00

Registration, Coffee, Networking & Exhibition

11:00 - 11:15

Opening & Welcome: Vincent Grivet - Chairman of the HbbTV Association

Introduction Master of Ceremony: Julian Clover, Media Journalist, Broadband TV News

Introduction Master of Ceremony: Iva Dohnálková, TV Nova

11:15 - 11:30

Keynote: AKTV Welcome HbbTV Symposium in Prague, Jan Vlček, President, AKTV

11:30 - 11:50

Keynote: The Global TV Market Review, Paul Gray, Omdia

11:50 - 12:40

Panel: Czech Republic HbbTV Country Review

Moderator: Angelo Pettazzi, Chair of HbbTV MEWG

The Czech Adventures: How to Measure HbbTV, Tereza Šimečková, Tomáš Hanzák, Nielsen Admosphere

Using HbbTV Technology as a Strategic Advantage Across TV NOVA, Iva Dohnálková, TV Nova

Prima Shopping and Prima Nákupy, Kateřina Srbová, Hung Nguyen, FTV Prima

12:40 - 13:40

Lunch, Networking & Exhibition

13:40 - 15:45

Panel: Targeted Advertising

Moderator: Martin Faehnrich, Panasonic

Cross-Industry Collaboration to Explore “Targeted Substitution of Broadcast Ads Using HbbTV", Ranjeet Kaur, DTG

ADB2 & Watermarking Use Cases Coming to Market, Jason Patton, Verance

Linear Ad Replacement - HbbTV-TA & Inventory Unification, Andrea Conte, Publitalia '80

Advertising and Other Means of Monetizing the Hybrid Approach to Television, Ashley Horne, Simplestream

Addressable TV Gamification Advertisement Campaigns, Timuçin Bilgör, Digitiwise

HbbTV, Paving the Way for a Unified Advertising Currency for Linear and Addressable Advertising, Moritz Wuttke, Konodrac, Eduard Nafria, Kantar Spain

Integrating Programmatic TV Into the P7S1 Broadcasting Environment, Kay Mysliwiec, ProSiebenSat.1

Implementation of HbbTV-TA and ADB2-TA, Frank Heineberg, RTL Deutschland

Achieving the TA Dream: How Can the Industry Cooperate to Bring HbbTV-TA into Living Rooms, Andre Prahl, RTL Deutschland

15:45 - 16:45

Coffee Networking & Exhibition

16:45 - 18:20

Panel: DVB-I and HbbTV

Moderator: Emily Dubs, DVB

The Strength of Linear TV in the Digital World. The importance of Innovating the Viewer's Experience and the Centrality of Standards, Fabio Guarnaccia, Mediaset

Enabling DVB-I on HbbTV TV Sets, Oliver Botti, Fincons

Integrating DVB-I with HbbTV, Louay Bassbous, Fraunhofer Fokus

How HbbTV Fills DVB-I Gaps, Jon Piesing, TPVision

Innovative Ways to Use HbbTV Operator App Concept, Juha Joki, Mika Kanerva, Sofia Digital

Central Service Registry Overview, Pasquale Marinaro, Kineton

18:20

Closing Remarks - End of Day One

21:00 - 23:30

HbbTV Awards 2022 Reception and Ceremony

10. November – DAY 2

08:30 - 09:30

Registration, Coffee, Networking & Exhibition

09:30 - 09:50

Keynote: The HbbTV Chairman’s “State of the Nation” Speech, Vincent Grivet, HbbTV Chairman

09:50 - 10:10

Keynote: The Latest on HbbTV Specifications and Related Activities, Jon Piesing, HbbTV Vice-Chairman

10:10 - 11:15

Panel: HbbTV Services Review

Moderator: Jörn Krieger, Freelance Journalist

HbbTV Local TV Portal - 10 Years in the Service of Local TV Stations / The German DVB-I project, Rainer Biehn, Bayerische Medien Technik

An Update on the Open Red Button Project, Paul Martin, OBS

The Intelligent Media Delivery Company, Dan Racioppa, Mainstreaming

Implementation and Distribution of Netgem Technology in the UK and Other Markets, Mathieu Ghariani, Netgem

The HbbTV Developer Portal, Angelo Pettazzi, Chair of HbbTV MEWG

11:15 - 12:15

Coffee, Networking & Exhibition

12:15 - 13:30

Roundtable: Conformance Regimes Management

Moderator: Ranjeet Kaur, DTG

Roundtable Introduction: Certification and Improving Interoperability; a View From the IITF Chairman, Bob Campbell, Eurofins Digital Testing

Roundtable discussion on Conformance Regimes with: Bob Campbell (Eurofins Digital Testing), Juha Joki (Sofia Digital), Daniele Novaga (Tivù), Xavier Redon (Cellnex), Alex Russell (Digital UK), Stuart Savage (LG Electronics), Pedro Valiente (Kineton)

13:30 - 14:30

Lunch, Networking & Exhibition

14:30 - 15:20

Panel: US Market Review

Moderator: Angelo Pettazzi, Chair of HbbTV MEWG

ATSC 3.0 TV Application SDK (Run3TV.org), Raj Patel, Yotta

Experiences on ATSC3 Broadcast App Implementations, Oliver Botti, Fincons and Mike Kralec, Sinclair

Enabling Interactive Services on NextGen TV, Aniello Saulino, Kineton

15:20 - 16:35

Panel: Technology Trends

Moderator: Julian Clover, Media Journalist, Broadband TV News

Keynote: Open Standards - Does Modern TV Need Them?, Andre Prahl, DeutscheTV-Plattform