Programme
The symposium included a packed programme of keynotes, panel presentation and roundtable discussion, running over two full days. The sessions will cover a wide range of topics, both business and technical. The speakers include high-level executives and industry experts from across the HbbTV community and the wider TV market.
Date: 14 – 15 November 2018
Venue: ESMT Berlin
14 November – DAY 1 (10:00 - 23:00)
10:00 - 11:00
Registration, Coffee, Networking & Exhibition
11:00 - 11:15
Symposium Introduction
11:00 - 11:45
Keynote - Andre Prahl - The "Deutsche" TV-Market: where is our TV-Market heading?
11:45 - 12:15
Keynote - Paul Grey - Global TV Market Review
12:15 - 13:00
Panel - Growing Value through HbbTV: key success stories
13:00 - 14:00
Lunch, Networking & Exhibition
14:00 - 14:30
Keynote: Albhy Galuten - HbbTV Services and Media Landscape Evolution
14:30 - 15:30
Panel - Growing Advertising Value: the business and the technology
15:30 - 16:00
Panel - Growing Value: Reacting to market change
16:00 - 16:30
Coffee, Networking & Exhibition
16:30 - 17:15
Panel - Growing Consumer Interest: Improving user Experience
17:15 - 18:00
Panel - Growing Applications: Tools and techniques for developing quality HbbTV Services
19:00 - 23:00
HbbTV Awards 2018 Reception and Ceremony
22 November – DAY 2 (9:00 - 16:00)
09:00 - 09:30
Registration, Coffee, Networking and Exhibition
09:30 - 09:50
Keynote - Vincent Grivet - Growing HbbTV's value: The Chairman's "state of the nation" speech
09:50 - 10:20
Keynote - Jon Piesing - Growing HbbTV's value: The latest on our specifiations and activities
10:20 - 11:00
Roundtable - Growing the TV Business with HbbTV: What is needed in the future?
11:00 - 11:30
Coffee, Networking and Exhibition
11:30 - 12:15
Roundtabel - How can HbbTV help Broadcasters better compete within the global Marketplace?
12:15 - 13:00
Panel - Growing through Innovation: What is cooking the HbbTV Labs?
13:00 - 14:00
Lunch, Networking & Exihibition
14:00 - 14:30
Panel - Beyond HbbTV: A Review of other markets and specifications
14:30 - 15:40
Panel - Growing Viewer's Choice: The Value of HbbTV for operators
15:40 - 16:00
Closing Remarks Vincent Grivet
Main Topics
The programme included keynote speakers, panels presentation and roundtable discussions, covering the following topics:
- HbbTV Deployements Over the World
- Improving Viewer Experience
- Advert, Targeted Advert and other Means
- GDPR & ePrivacy
- Content Protection
- HbbTV and Multiscreen Services
- Operator Application Experiences
- Tools and Techniques for Developing and Testing HbbTV
- UHD, HDR and NGA
