Programme
The event opens on 14 November with our conference day, featuring keynotes, presentations, panels and roundtables prepared by the HbbTV Marketing and Education Working Group (MEWG) on the basis of the Call for Speakers and the topics of interest to our community. The speakers include high-level executives and industry experts from across the HbbTV community and the wider TV market. Zero effort, relax and enjoy it!
The unconference agenda on the second day will provide an opportunity to explore the topics from the previous day in more depth or to consider other questions and challenges in sessions proposed and hosted by the conference participants. Be prepared, we need your engagement and input!
The speaking slots on our conference day are 15 minutes long – our presenters will speak for 8-10 minutes each, leaving time for questions and comments from the floor. As in past years, we will use the Slido app to gather questions, or you can simply raise your hand!
14 November – Conference Day
10:00 - 11:00
Registration, Coffee, Networking & Exhibition
11:00 - 11:10
Introduction: Eoghan O'Sullivan, Moderator & Facilitator
11:10 - 11:20
Sponsors' Elevator Pitches
11:20 - 11:40
Welcome and State of the HbbTV Nation Keynote: Vincent Grivet, Chairman, HbbTV Association
11:40 - 11:55
Keynote: Update on our Specifications and Related Activities: Jon Piesing, Vice-Chairman, HbbTV Association & Chair, HbbTV Specification Group
11:55 - 12:10
Keynote: The Global TV Market Review: Paul Gray, Research Director, Omdia
12:10 - 12:25
Co-host Keynote: Jonathan Thompson, CEO, Everyone TV
12:25 - 12:40
Presentation: IP linear channels with an HbbTV operator application: Chris Poole, Lead R&D Engineer, BBC R&D
12:40 - 13:20
Roundtable: Reaching IP-only households - Possible scenarios: Deep Halder, Chief Commercial Officer, Everyone TV. Paul Kane, Director Of Technology, Partnerships & Distribution, ITV. Alexis Ashley, Principal Engineer, Media Delivery, YouView. Motoshi Bito, Business Development Manager, Vestel. Arne Redl, Senior Systems Engineer, SES/HD+. Moderator: William Cooper, Independent Consultant
13:20 - 13:30
Presentation: Addressable Advertising: Strategic and business cases: Nicole Agudo Berbel, Managing Director & Chief Distribution Officer Joyn, Seven.One Entertainment Group (ProSiebenSat.1)
13:30 - 14:30
Lunch, Networking & Exhibition
14:30 - 14:45
Keynote: HbbTV and Addressable Advertising developments in selected markets around the globe: Ophélie Boucaud, Principal Analyst, Dataxis
14:45 - 15:00
Presentation: Ensuring compliance of devices with HbbTV-TA - Challenges and lessons learned: Peter Neumann, CTO, Addressable TV Initiative (ATVI). Leticia Noriega Gonzalez, Project Lead Hybrid TV, TP Vision
15:00 - 15:15
Presentation: Dynamic ad substitution and monetisation cases of European broadcasters - How to tackle capped ad revenues and changing viewing behaviour in classic linear TV: Leander Carell, Managing Director, Nowtilus
15:15 - 15:55
Roundtable: Addressable Advertising: Deployments, developments and challenges: Philipp Rotermund, CEO & Co-founder, wedotv. John Bartlett, CTO & Founder, BCi Digital. Olivier Cortambert, Head of Solutions Architecture, Yospace. Aylen Alonso Montero, Global Account Director, TVekstra. Moderator: Julian Clover, Broadband TV News
15:55 - 16:45
Coffee, Networking & Exhibition
16:45 - 17:00
Keynote: The AI impact on HbbTV-based solutions and business models: Maria Ingold, AI in Media CTO
17:00 - 17:15
Presentation: Mediaset and Fincons’ journey: DVB-I evolution leveraging the HbbTV standard: Marco Pellegrinato, Standard & Innovation Advisor, Mediaset. Paolo Ferrara, Vice President - Director of Advertising and NextGenTV, Fincons
17:15 - 17:45
Panel: IP Channel Revolution: Mastering Launch Strategies with DVB-I & HbbTV: Jon Piesing, Director, Standardisation, TP Vision. Gordon Maynard, Director, OnScreen Publishing. Romualdo Federico, Technical Manager, Media Entertainment, Kineton. Paul Higgs, Technology and Business Development, Huawei Technologies. Moderator: Ranjeet Kaur, Programme Director, Digital Television Group (DTG)
17:45 - 18:00
Presentation: From concept to launch: The game-changing impact of Wiztivi’s HbbTV app for Sat.tv Connect: Olivier Tougeron, Head of Maintenance and Managed Services, Wiztivi. Jean-Luc Deroudilhe, General Manager of Fransat and SVP Advanced TV Services, Eutelsat
18:00 - 18:15
Presentation: Green Streaming decoded – myths and reality: Robert Seeliger, Video Sustainability Lead, Fraunhofer FOKUS
18:15 - 18:35
Panel: HbbTV’s Unified Approach to Interoperability and Robustness in Next-Gen Devices & Services: Nguyen Thi Thanh Van, Head of DTV Standardization and Innovation, Samsung R&D Poland, Chair of HbbTV Testing Group. Bob Campbell, Head of Technology, Strategy and Partnerships, Global Conformance and Interoperability, Resillion, Chair of HbbTV Improving Interoperability Task Force (IITF). Jon Piesing, Director, Standardisation, TP Vision. Moderator: Ranjeet Kaur, Programme Director, Digital Television Group (DTG)
18:35 - 18:40
Closing Remarks – End of Day One Conference
20:00 - 22:30
HbbTV Awards 2024 Reception and Ceremony
15 November – Unconference Day
08:00 - 09:00
Registration, Coffee, Networking & Exhibition
09:00 - 09:45
Opening circle – participants will be invited to pitch sessions and place them on the agenda. We will collaboratively create the agenda, ensuring that the sessions – held in parallel throughout the day – are relevant and engaging for all.
10:00 - 11:00
Unconference Sessions – Block #1
11:00 - 11:15
Coffee break, Networking & Exhibition
11:15 - 12:15
Unconference Sessions – Block #2
12:15 - 13:15
Lunch, Networking & Exhibition
13:15 - 14:15
Unconference Sessions – Block #3
14:15 - 14:30
Coffee break, Networking & Exhibition - Exhibition closing at 14:30
14:30 - 15:30
Unconference Sessions – Block #4
15:30 - 15:45
Coffee break & Networking
15:45 -16:30
Closing circle – plenary session to share insights from the unconference sessions and explore potential next steps or collaborations stemming from the day's discussions.
16:30-16:40
Chair's closing words and announcement of 2025 co-host and location: Vincent Grivet, Chairman, HbbTV Association
16:45 - 18:00
Farewell drinks reception - See you in 2025!
