Programme
This year’s symposium conference is twofold!
November 28th, the first conference day, is a traditional, planned-in-advance conference with the agenda featuring keynotes, presentations and roundtables prepared by HbbTV MEWG on the basis of the Call-for-Speakers and the topics of interest to our community. The speakers include high-level executives and industry experts from across the HbbTV community and the wider TV market. Zero effort, relax and enjoy it!
The second day “unconference” will provide an opportunity to explore the topics from the previous day in more depth or to consider other questions and challenges in sessions proposed and hosted by the conference participants. Be prepared, we need you! Several sessions have already been proposed using our online platform – you can read about them and add your own here.
The agenda, participant list and session reports for the unconference will be made available in the Unconference Hub.
28th November – Conference Day
10:00 - 11:00
Registration, Coffee, Networking & Exhibition
11:00 - 11.25
Introduction Master of Ceremony: Julian Clover, Media Journalist, Broadband TV News, and Annamaria Spera, Development and Innovation of HbbTV Applications, Kineton
11:25 - 11:35
Welcome and State of the HbbTV Nation Keynote: Vincent Grivet, Chairman of the HbbTV Association
11:35 - 11:40
Comunicare Digitale Co-host Keynote, Andrea Michelozzi, President Comunicare Digitale
11:40 - 11:50
Keynote: The Global TV Market Review, Paul Gray, Omdia
11:50 - 12:00
Keynote: HbbTV Specification Update, Jon Piesing, Vice-chair of the HbbTV Association
12:00 - 13:30
Panel of Presentations - What's New?
Audience reach and program analysis with HbbTV, Veit Olischläger, Head of Technology, Media Management and Public Relations, BLM
HbbTV meets dash.js - Optimizing broadcast-broadband ad-insertion and WebVTT rendering, Daniel Silhavy, Scientist and Project Manager Future Applications and Media, Fraunhofer FOKUS
Unveiling TVekstra Panel's Advanced Analytics and AI-Driven Ratings Forecast, Aylen Alonso Montero, Global Account Director, TVekstra, and Sezin Dünya, Data Office Manager, Doğuş Teknolojisi
HbbTV meets CTA WAVE Streaming Media Test Suite at the Berlin Plugfest, Louay Bassbouss, Researcher and Senior Project Manager R&D, Fraunhofer FOKUS
Expanding the potential of HbbTV for TV Nova viewers and business partners, Iva Dohnálková, Business Development Manager HbbTV, TV Nova
Targeted Advertising and Dynamic Advertising Insertion: pioneering the new frontiers of OTT monetization, Andrea Conte, Director Product Development & Data, Publitalia ‘80 and Alberto Niero, General Manager Global Business Unit Media, Fincons Group
HbbTV: Connecting to our Future, Richard Lindsay-Davies, CEO, Digital TV Group and Ranjeet Kaur, Programme Director, Digital TV Group
13:30 - 14:30
Lunch, Networking & Exhibition
14:30 - 15:20
Roundtable - The Current State of Targeted Advertising (TA): Expectations, Use cases, Experiences, Challenges, Future Plans - With Peter Neumann (ATVI), Leticia Noriega (TP Vision), Martin Fähnrich (Panasonic), Andrea Conte (Mediaset), Pedro Valiente (Kineton), Jason Patton (Verance)
15:20 - 16:00
Panel of Presentations - DVB-I and HbbTV: An Update
The value of HbbTV in the Italian DVB-I trial, Alberto Bruno, Deputy Director of Corporate Strategic Marketing, Mediaset
CCMA DVB-I Trials: Empowering DVB-I with HbbTV Use Cases, Rafael Bermúdez Guijo, Product Owner R&D Team, CCMA
German DVB-I Pilot, Rainer Biehn, Technical Manager, Deputy Managing Director, bmt
16:00 - 17:00
Coffee Networking & Exhibition
17:00 - 18:10
Roundtable - HbbTV enabling new distribution methods and services (e.g. FAST Channels, DVB-I, Gaming, Next-Gen Streaming) - With Philipp Rotermund (wedotv), Cristiano Benzi (Eutelsat), Alberto Bruno (Mediaset), Romualdo Federico (Kineton), Antonio Vince Staybl (Couchplay), Dan Racioppa (MainStreaming), Bob Campbell (Resillion), Thierry Thévoz (Nagra)
18:10 - 18:35
Special Guest Keynote - Giorgio Greppi, AGCOM
18:35 - 18:45
Closing Remarks - End of Day One Conference
21:00 - 23:45
HbbTV Awards 2023 Reception and Ceremony
29th November – Unconference Day
08:00 - 09:00
Registration, Coffee, Networking & Exhibition
09:00 - 10:00
Opening circle – on the morning of the event, participants will be invited to pitch sessions and place them on the agenda. We will collaboratively create the agenda for the day, ensuring that the sessions are relevant and engaging for all participants.
10:00 - 12:00
Morning Unconference Session - during the five stream sessions, held in parallel throughout the day, attendees are encouraged to actively participate, ask questions, and share their expertise. The session host should aim to foster a dynamic, interactive environment where everyone's voice can be heard.
12:00 - 12:45
Lunch, Networking & Exhibition
12:45 - 14:45
Afternoon Unconference Session
14:45 - 15:00
Afternoon Short Break
15:00 - 16:00
Afternoon Unconference Session
16:00 -16:45
Closing circle – at the end of the afternoon, we will reconvene for a closing plenary session to share insights from the unconference sessions and explore potential next steps or collaborations stemming from the day's discussions.
16:45
End of the Symposium - See you in 2024!
