HbbTV Awards 2023

The 6th HbbTV Awards 2023 were awarded to the winners at a glamorous ceremony on the evening of November 28 as part of the HbbTV Symposium in Naples, Italy. Please find the categories and winners below.

Best use of HbbTV for advertising-based solutions
Media For Europe (MFE – Mediaset España): Server-Side Targeted Advertising for Linear TV (Spain)

Jury quote: “A brilliant use case of the combination of the power of live broadcasting to massive audiences with the efficiency of digital targeted advertising.”

Best tool or product for HbbTV service development or delivery
bmt on behalf of the German DVB-I Pilot: German DVB-I Pilot – Opening a new era for HbbTV delivery (Germany)

Jury quote: “Essential work putting the pieces together and merge broadcast and streaming.”

Best technology innovation in an HbbTV product or service
ZDF & TeraVolt: ZDFmediathek: Zapping (Germany)

Jury quote: “This looks simple, but it is an advanced HbbTV feature, providing an excellent user experience.”

Best marketing or promotion of an HbbTV-based service
TV Nova: TN LIVE (Czech Republic)

Jury quote: “An inspiring example of a new channel relying on the broadcast audience of other channels with blue button pop-up messages allowing viewers to switch directly to its live OTT broadcast.”

Judges’ Award: HbbTV newcomer of the year
Video Solutions AG: wedotv.com (Italy)

Jury quote: “The idea of bringing FAST Channels into HbbTV represents a launching pad for this technology and expresses all the still unexplored potential of this standard, opening the doors to new ways of doing business.”

The winners were selected by an independent jury of international industry experts. A total of 26 submissions from 7 countries were received during the call for entries.