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HbbTV Symposium and Awards 2024 in London

The 12th HbbTV Symposium and Awards will take place on 14-15 November 2024 in London, UK, co-hosted with Everyone TV (BBC/ITV/Channel 4/Channel 5) at Church House in Westminster.

Details & Registration

Association News

HbbTV Symposium 2024 to focus on Addressable Advertising, IP transition and AI impact

Geneva, 14 October 2024 – The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through …

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HbbTV unveils jury for HbbTV Awards 2024

Geneva, 23 September 2024 – The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through …

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Press Coverage

October 8, 2024

HbbTV forecast to reach half of European households by 2026

Addressable advertising initiatives have enabled a scaling up of HbbTV, according to Dataxis. The researchers estimate that over half of all European households will be reachable on HbbTV by 2026.

September 11, 2024

Eutelsat’s Sat.tv Connect combines HbbTV and DVB-I

Eutelsat has launched an interactive application for connected TV sets equipped with integrated satellite tuners, combining interactive TV technology standards HbbTV and DVB-I.

Join the HbbTV Community

HbbTV is a community-driven initiative, and we welcome broadcasters, content providers, device manufacturers, and technology enthusiasts to join us on this exciting journey. By becoming a part of the HbbTV community, you can contribute to shaping the future of television and explore new possibilities in the realm of interactive entertainment.