Hybrid Broadcasting Redefined

Learn more

Association News

HbbTV Symposium in Istanbul underscores the standard’s global expansion

Istanbul, 24 November 2025 – The 13th HbbTV Symposium and Awards, held on 12-13 November 2025 in Istanbul, highlighted the accelerating international momentum of HbbTV …

Read More about HbbTV Symposium in Istanbul underscores the standard’s global expansion

Winners of HbbTV Awards 2025 announced

Istanbul, 13 November 2025 – The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through …

Read More about Winners of HbbTV Awards 2025 announced

Press Coverage

December 11, 2025

Warner Bros. Discovery launches HbbTV-based addressable ads on free-to-air channels

Warner Bros. Discovery (WBD) has introduced a new HbbTV-based system for personalised advertising on its free-to-air (FTA) channels, developed with Amazon Web Services (AWS).

November 27, 2025

HbbTV aktivieren: Warum Sie die rote Taste auf der Fernbedienung ausprobieren sollten

Ein Knopfdruck auf Rot reicht: HbbTV bringt Ihnen gratis spannende Zusatzdienste auf den Fernseher. COMPUTER BILD zeigt, was möglich ist.

Join the HbbTV Community

HbbTV is a community-driven initiative, and we welcome broadcasters, content providers, device manufacturers, and technology enthusiasts to join us on this exciting journey. By becoming a part of the HbbTV community, you can contribute to shaping the future of television and explore new possibilities in the realm of interactive entertainment.