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International Plugfests and HbbTV Testing Events 2026

Join us at the International Plugfests and HbbTV Testing Events in 2026, ensuring interoperability across devices, software, content and applications.

2026 Schedule

Post-Event Video: HbbTV Symposium and Awards 2025

The official post-event video of the 13th HbbTV Symposium and Awards 2025 in Istanbul, featuring statements from participants, the event co-host and the conference moderator.

Watch the video

DTG & DTVP Plugfest and HbbTV Testing Event 2026

Join us in testing and validating the interoperability of products, software, content, and applications at the International Plugfest and HbbTV Testing Event in February 2026 in London, organised by the Digital TV Group and Deutsche TV-Plattform in cooperation with the HbbTV Association.

Details and registration

HbbTV Symposium and Awards 2025 in Istanbul

The HbbTV Symposium and Awards took place on 12-13 November 2025 in Istanbul. The presentations, unconference session reports, participants list and details on the HbbTV Awards winners are now available on the event website.

Event website

Webinar: Inside HbbTV DRM: Standards, Market Insights and Real-World Deployments

Digital Rights Management (DRM) is a key component in delivering premium content securely across connected TV environments. Our latest webinar offers an overview of the technical foundations and current status of DRM within the HbbTV ecosystem.

Watch the recording

Association News

November 24, 2025

HbbTV Symposium in Istanbul underscores the standard’s global expansion

Istanbul, 24 November 2025 – The 13th HbbTV Symposium and Awards, held on 12-13 November 2025 in Istanbul, highlighted the accelerating international momentum of HbbTV …

Read More about HbbTV Symposium in Istanbul underscores the standard’s global expansion

November 13, 2025

Winners of HbbTV Awards 2025 announced

Istanbul, 13 November 2025 – The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through …

Read More about Winners of HbbTV Awards 2025 announced

Press Coverage

December 17, 2025

Audience measurement bodies assess HbbTV for viewing analysis

As television viewing continues to spread across broadcast, streaming and connected TV environments, audience measurement is becoming one of the industry’s most complex challenges.

December 11, 2025

Warner Bros. Discovery launches HbbTV-based addressable ads on free-to-air channels

Warner Bros. Discovery (WBD) has introduced a new HbbTV-based system for personalised advertising on its free-to-air (FTA) channels, developed with Amazon Web Services (AWS).

Join the HbbTV Community

HbbTV is a community-driven initiative, and we welcome broadcasters, content providers, device manufacturers, and technology enthusiasts to join us on this exciting journey. By becoming a part of the HbbTV community, you can contribute to shaping the future of television and explore new possibilities in the realm of interactive entertainment.

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2025 HbbTV Symposium and Awards Registration

Please select an appropriate option below whether you’re a member of either HbbTV or TVekstra. Exclusive pricing is offered to members. Please note that membership confirmation is required prior to registration confirmation. Prices shown are w/o 20% VAT.

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